Built by a coach, for coaches.
My Assistant Coach keeps your team calendar, communication, and planning all in one place so you can spend less time on admin and more time coaching.
Start Free Trial →Everything in one place
Live Public Calendar
Share a public link with athletes and parents. No login, no app to download. Any update you make is reflected instantly.
Saved Views & Filters
Save a filtered view and share a unique link. Parents see what's relevant to them, athletes see theirs, all from one calendar.
Subscribe & Sync
Families subscribe directly to their phone's calendar app. When you make a change, it cascades to every personal calendar automatically.
AI Assistant
Draft weekly email updates, get workout ideas based on your training themes, or just say "add M–F practice 4–6pm from August to October" and it builds it.
Recurring Events, Done Right
Repeat events by season, not just by date. Set a practice schedule for August–October, or schedule the 3rd Saturday of August every year. Built the way coaching actually works.
Multiple Teams & Views
Manage varsity, JV, and middle school from one account. Toggle between a training calendar, cross country calendar, and track calendar, all from one account.
Coach Workspace
Pin announcements, save common links like registration sites and social media, track to-dos, and duplicate a full calendar as a template for another team.
What makes MAC different
Most sports platforms are full team management systems. MAC does one thing: gets your program organized, fast.
| Other platforms | MAC | |
|---|---|---|
| Requires school partnership | ✓ | ✗ |
| Collects athlete or student data | ✓ | ✗ |
| Athletes need an account | ✓ | ✗ |
| Parents need an account | ✓ | ✗ |
| Public calendar — no login required | ✗ | ✓ |
| Live updates — changes reflect instantly | ✗ | ✓ |
| Families sync to their own phone calendar | ✗ | ✓ |
| Save & share filtered views per audience | ✗ | ✓ |
| Recurring events by season or week-of-month | ✗ | ✓ |
| AI builds calendar events from plain English | ✗ | ✓ |
| Duplicate calendar as a template for another team | ✗ | ✓ |
| Private coach workspace with links & tasks | ✗ | ✓ |
Simple pricing
Try it free for 7 days. Cancel anytime.
Only paying during your season? Pause anytime. Most coaches use MAC 6–8 months a year, which works out to as low as $78 annually.
$12.99/month
- ✓ Unlimited teams
- ✓ 20 AI messages per day
- ✓ Full calendar with recurring events
- ✓ Public team pages
- ✓ Announcements
- ✓ Pause or cancel anytime
The Story Behind MAC
Hi, I'm Chelsea!
I spent five years as the head girls cross country coach and assistant distance track coach at a large high school in Indiana. I loved coaching, but what I didn't love was the ever-increasing admin work: endless emails, stacks of forms, event planning, logistical coordination, and everything in between. I had a system, but it meant a lengthy weekly email with plenty of room for error and a million follow-ups every time it got buried in someone's inbox.
Before my third year, I made myself a deal: figure out a better way, or the admin work alone was going to be the death of my coaching career. I didn't know it at the time, but that deal was the beginning of My Assistant Coach.
It started as a live calendar I built in Google Sheets and linked everything into. I launched it that spring and never looked back. The hours spent writing lengthy emails and chasing follow-ups dropped to almost nothing. No more messages asking where the link was, whether the document was current, or what time the meet started. Everything was live, updated the moment I changed it, and accessible to everyone without a login. Word spread. Other coaches at my school started using it, and eventually I presented the concept at the IATCCC Annual Clinic to coaches from across Indiana. The response confirmed what I had suspected: this wasn't just my problem.
The spreadsheet had its limits, though. I had to manually change every date each season, events couldn't be moved easily, and I had no way to filter by group or show different views to athletes versus parents. I knew exactly what it needed to become and that's where MAC began to take shape.
MAC is what I wished had existed when I started coaching. I hope it gives you back the hours, and keeps you in the sport for many years to come.
— Chelsea
In photo: Assistant Coach Adi Ferguson (left), Dennis Houchens (middle), myself (right).
A huge shout out to my assistant coaches for being my biggest supporters over the years. Their commitment to the sport and to our athletes inspired me then and continues to inspire me now. And to my athletes — although I'm sidelined, I am your biggest fan. Always.
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